Case Study: "Godskool" - Driving Subscriptions for a Spiritual Membership Site
Godskool.com is a spiritual membership program designed by German Mathematican Dr. Björn Lenz. The goal was to use paid aids + emails to drive subscriptions and increase engagement from what started as a pure book. Currently the community has nearly 200 members.
Building Engagement Through Email
Challenge: Increasing engagement levels
Solution: Launched email newsletter sharing exclusive offers, and user-generated content to build a community feel.
Increasing Workshop Sign-Ups
Challenge: Increase attendance for virtual workshops.
Solution: Segmented audience by interest and sent reminder emails with countdown timers, testimonials, and a free introductory session.
Driving Subscriptions for Membership
Challenge: Converting one-time buyers into monthly subscribers.
Solution: Designed a email funnel offering a 7-day free trial, followed by a special discount and included testimonials from current members.